Brief, Audit, Strategy, Execution and Follow-UP
is the Brand Development Model
devised to help structure new or existing brand strategy projects. The model is used by UP THERE, EVERYWHERE in helping plan client brand communications.
This simple five step approach
, has been successfully used for over 15 years.
The BASE-UP model appears in a chapter in The Project Manager’s Desk Reference
by Dr. James Lewis. The chapter was written by Julian Stubbs with Dr. Lewis and the focus is on managing business to business marketing communications successfully from the internal client perspective.
The Project Manager’s Desk Reference
by Dr. James Lewis
Published by McGraw-Hill