Monthly Archives: February 2020

e-ployment: The Future of Work? Breakfast Seminar

BREAKFAST SEMINAR: MARCH 20th | 8:00 AM | STOCKHOLM The world of work is changing dramatically. More and more, people are looking for balance between their work and personal lives. How are companies responding? How do you manage remote work teams and measure productivity? Is there a more environmentally sustainable way? How are companies, organisations, recruiters, work spaces and governments responding to this rapidly changing new world of work? Join us to hear from some of the thought leaders in this area. We have three speakers: Hear from Spotify about how they are responding to and helping shape the new world of work. Teamtailor, one of the fastest growing HR tech start ups will talk about their view of the future of work. UP THERE, EVERYWHERE, the global cloud based agency, will talk about running globally distributed remote teams, working in the cloud and more. Our co-moderators will be Sharon Green and Jesper Ek. More details and tickets here. 

What The Beatles Taught Me About Branding

How Do You Do It?

How do you create a great brand? Well, great brands get great by doing great things. Making brave decisions, sticking their necks out and importantly sticking to their principles. In September 1962 the then un-known Beatles were desparately looking for their first number one hit. Their first single, Love me do, had failed to reach the top of the charts. The pressure was very much on them to produce a hit – and quickly.   Their producer, the great late Sir George Martin, offered them a song he had. It was called How do you do it?. Martin promised them a sure fire number one hit record, and the fame, fortune and goodies that would follow. What did the boys say?  They turned him down. They turned him down on the grounds that the record just wasn’t right for them – it simply didn’t live up to the standards they were setting themselves. How many brands given the same pressure to perform in the short term would really stick to their own principles and do the right thing for the longer term perspective? It’s a key question and one that sets great brands apart. As for How do you do it? the song eventually became a number one hit in the UK – as predicted – but for another Liverpool band called Gerry & The Pacemakers. The Beatles, well, they went on to rather greater things.  

Listen to the Julian Stubbs Place Branding podcast here:

Liverpool Podcast