Last night the Swedish Placebrander of the year was awarded to Luleå. I was at the ceremony as one of the three judges, and presented the prize to Anna Degerman head of Development for Luleå kommun.
Julian Stubbs with Anna Degerman Luleå

Julian Stubbs with Anna Degerman Luleå

The three judges of the prize are Professor Charlotta Mellander, Olle Wästberg and myself. The prize is given to the Place that has demonstrated the most impressive activities in Place Branding. The number of entrants and the standard was higher than ever this year and it was a close contest but we all felt Luleå deserved to win. More info in Swedish here: http://placebrander.se/lulea-blev-sveriges-framsta-platsmarknadsforare-2015/