One of the most important elements in the building of any Destination Brand is the engagement of the people who actually live there. Seeking their advice and input, and ultimately helping them feel proud about where they live, is paramount. In the arrivals area at Stockholm-Arlanda Airport, the hall of fame presents some famous Stockholmers. It’s very much about building local pride and involvement, as well as promoting Stockholm to its visitors. It gains great attention and utilises space in a valuable way to help build the Stockholm brand.

Hall of Fame Stockholm Arlanda Airport

(Extract from Julian Stubbs book Wish You Were Here. The Branding of Stockholm & Destinations.) Sale Windows 7 Ultimate Discount Buy Windows 7 Ultimate Buy Windows 7 Ultimate Order Adobe Creative Suite 6 Master Collection Buy Adobe Creative Suite 6 Master Collection Sale Microsoft Office 2010 Professional Plus Sale Microsoft Office 2010 Professional Plus Cheap Microsoft Office 2010 Professional Plus