My little five year old asked me the other day ‘Daddy, what do you do?’ Now that is a pretty profound question and I had to consider how best to answer him. Did I want to tell him about running brand workshops and helping develop the right positioning strategy for clients to compete more effectively in their marketplace? Maybe a little too much information for a five year old. Talking about creating advertisements would be wrong – today ‘advertising’ is probably only 5-10% of our output. I could maybe tell him that we make websites and create digital media for the web. We have a large screen iMac on our breakfast bar at home and even at age five he surfs the web almost everyday, looking at Lego and Bob The Builder. He’d understand that, but again the answer didn’t seem all embracing enough. In the end I decided on the simple approach – but in fact the truth. ‘Well, we help people sell things’. I looked at his face and he still looked a little puzzed and I asked him what it was. ‘Well’ he explained, ‘Mummy works really really hard to earn money… and all you seem to do is go to that machine in the wall and take money out of it.’ Out of the mouths of babes… Cheap Windows 7 Ultimate Sale Windows 7 Ultimate Sale Windows 7 Ultimate Windows 7 Ultimate Sale Adobe Creative Suite 6 Master Collection Adobe Creative Suite 6 Master Collection Adobe Creative Suite 6 Master Collection Sale Microsoft Office 2010 Professional Plus Sale Microsoft Office 2010 Professional Plus Sale Microsoft Office 2010 Professional Plus