Always had a bit of a thing for collecting corporate Brand Books and Identity Guides. Interesting to see how companies and brands attempt to keep a consistent approach to their identity.
And Identities and brands aren’t just restricted to commercial operations of course. In that respect just found a rather interesting one. I’ve just been given a digital copy of the NSDAP Brand Book from 1937. Six hundred pages of rules and regulations for running the Nazi brand basically.
Interesting section as regards ‘the exclusion zone’ and brings a whole new significance to the phrase ‘brand police.’
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