Place branding and destination marketing

Wish You Were Here, The Branding of Stockholm and Destinations, covers the key elements in developing a successful destination branding program and looks at other relevant examples from around the world, such as New York, Liverpool, Barcelona, The Ice Hotel, Hollywood and more. It examines the similarities with the branding of consumer products as well as the major differences and challenges. Discover the essential elements that made certain places branding icons. Wish You Were Here, The Branding of Stockholm and Destinations is a book on place branding from Julian Stubbs, a place marketing strategist. Julian is one of the founders of UP THERE, EVERYWHERE.
Download a free chapter of the book here: Wish You Were Here FREE chapter  
Wish You Were Here place marketing book

Julian Stubbs place marketing book Wish You Were Here

Julian Stubbs speaking about his place branding  book Wish You Were Here

Julian Stubbs speaking about his place branding book Wish You Were Here