E-Ployment. Living and Working in the Cloud in the 21st Century
- Wednesday, 27 November 2013
The world is changing rapidly. Things seem to be converging more and more as our personal lives and work lives become more intermingled. Today, we think nothing of watching a work-related video on YouTube at 10 in the morning or answering business emails at 10 at night. This is the picture for many of us who work in service industries. Traditional employment is fast becoming a thing of the past. On the positive side, the cloud and the digital tools weve come to take for granted offer us more independence than ever before. Were discovering that we can take control of our own lives and futures, which is exciting. But there are also downsides to this brave new world.
The aftershocks of the financial crisis are profoundly affecting the way were viewed by the governments and the corporations that may have provided us with traditional employment. If we have a safety net at all, it has holes that are growing larger all the time. Were being encouraged to become more independent so that we dont cost governments so much money. Corporations are shedding us and outsourcing so that they can save money and make more for their shareholders. In this case, we have little choice over whether we become independent or not. If we become successfully self-employed and working in the cloud were faced with the challenge of getting our work-life balance right. But, were told, the consequences of failing to get work-life right can have disastrous effects on our well-being and that of our families. Were also in danger of becoming isolated and lonely without an office to go to and a water cooler to gather round.
But there is a third way of working and thats ultimately what this book is about. Its called E-Ployment. I know it works because Im one of its pioneers. I say this simply because its true. I dont necessarily have any more vision than anyone else. Along with a small group of other people, I arrived at this way of working out of necessity and not because I wanted to build an empire. (although I have to say that a modest global empire is quietly building itself.)
I wrote this book because I know that working anywhere and everywhere in the cloud offers a huge amount of freedom and massive benefits for people like us and our clients. Above all, though, I wrote it because I want to share my story and inspire you to change your life.
Reviews for E-Ployment
Ad agencies and marketing service companies should be extremely nervous right now about the freelance networks going out to compete with them. Networks made up of people achieving a better work/life balance, becoming more free and taking control of their own lives and future. This book tells you why theyre succeeding and how you could too.
– Lynn Franks, Womens Empowerment Guru, Business Women
There is a shifting tide in consciousness. A shift towards nurturing the whole human being in employment, a shift towards caring for their whole life. A growing number of people, employees and employers alike, are beginning to question the traditional, narrow metrics of what is means to be successful. Who is wealthier: a person who commutes an hour to work for 12 hours, and returns home to miss their babys bath time? Or someone who commutes to their home office, has lunch on the beach, and runs the bath themselves? This book strikes to the heart of such questions. Its time has come.
– Simon Cohen, British social commentator and broadcaster
‘UP is inspiring and when I talk about you people say “Wow!” UP defines the new economy and is evidence that a new way of working and a conviction to be sustainable really can give you a better competitive position. Anyone thinking seriously about changing the way they work should read this book.’
Marga Hoek, visionary, author and ‘real’ businesswoman