Digital media is impacting our lives as consumers, and more importantly to me, as marketeers like never before. Thats why I find myself in Paris, attending a digital marketing conference, with some of the worlds leading advertising agencies represented. And to be honest, the ad agencies look a bit worried.
The dotcom crash of 2000/2001 didnt kill digital at all as we all know. Although the hype helped its downfall at that point, the underlying trends kept on growing, just as all the predictions had indicated. Internet usage has grown year on year, broadband is exploding and on-line shopping is taking a major share of the retail market. And for our business, High Involvement Brand Communications, digital is critical.
We all know our world is much more complex than its ever been. Back in the old days branding was really a one way process. Similar in some respects to saturation bombing. Youd employ a fleet of heavy bombers, to bomb your consumer or customer with information about your brand from 30,000 feet. Expensive, not always well targeted, but you knew you were hitting some of the target some of the time. And it was an extremely one way process.
That world has changed. Consumers today demand a two way relationship and increasingly they are driving that relationship. Todays consumer and maybe thats the wrong term because they no longer passively consume, has the power of information at his finger tips and the communication has to be two ways. The future of business is about building relationships. The driver is the internet and importantly the spread of broadband.
Customers not only expect you to have a website, but want to understand what your company is all about, does and stands for within moments of arriving at your site. Thats why we make so many digital films for our clients. They will also seek information about companies and products in a multitude of ways increasingly search engine and community driven.That’s why media meshing – the integration of on and offline media – will be key.
And so digital is critical to us. So, welcome to Mighty//Mouse, the Digital Media arm of Dowell//Stubbs. Check out our capabilities on the link above, and let me know what you think.Sale Windows 7 Ultimate Buy Windows 7 Ultimate Buy Windows 7 Ultimate Order Windows 7 Ultimate Adobe Creative Suite 6 Master Collection Adobe Creative Suite 6 Master Collection Buy Adobe Creative Suite 6 Master Collection Sale Microsoft Office 2010 Professional Plus Buy Microsoft Office 2010 Professional Plus Order Microsoft Office 2010 Professional Plus
6th September 1989. Maggie Thatcher, the iron lady, was supreme ruler of Britain. The Soviet Union was still a super power, and the UK was gripped by a savage recession. And we decided to set up our very own below the line advertising agency. We called it Mighty Mouse Communications.
At the start there were just the three of us, occupying a small, cramped office near Victoria station in central London. Aside from a modicum of marketing ability, we had a number of things going for us. For starters we were using Apple computers for producing material making us one of the first agencies in London to do so at that time. This gave us an edge in terms of speed and keeping costs down. We decided from the outset that we wanted the agency to live up to its name to be small but produce powerful work for clients. Within a year wed won a substantial amount of business from large dinosaur advertising agencies, and we were working for clients such as Beefeater Gin, HMV Record Stores and Carpetland the UKs largest carpet retailer with over 80 stores. We also moved into above the line work, creating print and radio advertising as well. We were on our way…
A few weeks after we first set up, I got a call from an old friend who lived in Sweden and worked for a large biotech company. He asked if wed consider producing a few posters and some other material for a trade show. ‘Of course’, we said, and this led over the next few months to us eventually managing all of their advertising and print material work. I was the one flying back and forth between London and Stockholm every month, and so I suggested we rent a small office for me to work out of whilst I was there. This we did and within a year, our small office in Sweden had grown to 10 full time employees and I had moved there permanently. The unique thing about us in Sweden at that time was, the majority of employees in the Swedish office were non-Swedes.
Seventeen years later and whats different? Well, for starters were now called Dowell//Stubbs the name changed back in 2000. Oh, and weve grown a bit were now a team of 25 people – all special and all talented. But we still have the same international mix and focus in fact we always joke that the only language you dont need to speak at Dowell//Stubbs is Swedish!
As for Mighty Mouse, well Im happy to say thats still around as well. Its the name weve adopted for our new company – Mighty Mouse Digital Media.
Happy Birthday to us.Sale Windows 7 Ultimate Cheap Windows 7 Ultimate Cheap Windows 7 Ultimate Sale Windows 7 Ultimate Order Adobe Creative Suite 6 Master Collection Discount Adobe Creative Suite 6 Master Collection Order Adobe Creative Suite 6 Master Collection Discount Microsoft Office 2010 Professional Plus Buy Microsoft Office 2010 Professional Plus Microsoft Office 2010 Professional Plus